Most people don’t sit down at their desks and make a mental plan to discriminate, judge, or isolate their colleagues. Even so, these behaviours still exist in today’s organizations. Understanding the presence of these biases is the first step to recognizing that diversity brings many advantages.

Here is the self-assessment that’s helped millions of individuals in organizations improve working relationships among diverse co-workers and customers. How so? The Diversity Awareness Profile, commonly known as “DAP,” is a powerful 24-item assessment that helps people to:

  •       Increase their awareness of the perceptions they have of others
  •       Assess the behaviours that most influence interaction with others
  •       Modify behaviours to build respect for others

Based upon data gathered from focus groups, interviews, and thousands of diversity training sessions over the past twenty years, the assessment provides individuals with a Diversity Awareness Spectrum comprised of five categories of awareness:


People in this category do not realize they exhibit biased behaviour.


People in this category are aware of their biases and prejudices and are aware that their behaviour offends others.


People in this category are aware of biases in themselves and others. They are working on their known prejudices, but they are reluctant to address inappropriate behaviours by others.

Change Agent

In this category, people are not only aware of biases in themselves and others – they also realize the negative impacts of acting on those biases.


People in this category are constantly aware of any behaviour that seems to be biased or prejudiced, and they confront others strongly.

Use the Diversity Awareness Profile to:

  •       Kick start a diversity training programme
  •       Improve upon an existing programme
  •       Gauge diversity awareness and the necessity of action within your organization
  •       Transform your diverse workforce from a liability to a strategic advantage