How well are you meeting the challenges of providing service within your organization? Because internal service providers have a bond with their customers that external vendors simply do not share, they need to judge their behaviour by a new standard.

Unlike any other assessment on the market today, the Internal Customer Service Assessment illustrates the real differences between internal and external service. This 30-item assessment is designed to help internal service providers evaluate how well they are practicing the behaviours that constitute excellent internal service — and then assists them through action planning to improve those behaviours.

Learning Outcomes

  •      Evaluate how an individual meets the challenges of providing service within the organization
  •      Learn which behaviours are effective in improving internal service
  •      Develop more effective service behaviours


The Internal Customer Service Assessment is based on relevant internal service literature and consulting experience. At the centre of the assessment, the Internal Customer Service Model combines both aspects of the internal service provider’s job. The Model illustrates the dual focus on what is happening both inside and outside the organization.

How It Works

The assessment presents 30 statements about customer service. Individuals transfer their assessment scores to a chart, creating an Internal Customer Service Profile. This visual profile depicts strengths and areas of improvement in each of the 6 dimensions of internal service. The Participant Guides provide for both individual and group action planning and discussion.

Uses for the Internal Customer Service Assessment

Internal Customer Service Assessment can be used in formalized training sessions or in informal group discussions. Use the Assessment as:

  •      Part of an employee orientation program for internal service providers
  •      A discussion starter for internal service groups
  •      The basis of a training programme for internal service
  •      An action-planning tool for service groups
  •      A planning tool for internal service groups whose service ratings are low

Order one Facilitator Guide per facilitator and one Participant Guide per participant.

Facilitator Guide includes:

  •      Administrative guidelines
  •      Sample training design
  •      Theoretical background
  •      Internal Customer Service Model & Microsoft® PowerPoint® presentation (free download)
  •      Reproducible masters including improvement actions, case study, and Group Averaging Chart
  •      Action planning

Participant Guide includes:

  •      30-item assessment
  •      Pressure-sensitive response form
  •      Internal Customer Service Model & Diagram for creating profile
  •      Interpretive information
  •      Reflection & discussion questions
  •      Action planning